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Ad Management Software Comparison
In the first section of this article, we discussed the various features to look for in an ad management package, including media support, reporting and targeting.
In the second section, we took a look at available packages one by one, from cheap shareware programs to 5-figure megapackages.
Product
Price
Company
Phone
Web Site
Email
Operating Systems
Web Servers
Network Delivery
Multiple Ads on Same Page
"Rich" Banner Support
ALT support
TARGET support
Even Delivery
Page Targeting
Day/Time Targeting
IP/Registration Targeting
Online Reports
Email Reports
Cache Defeating
AdJuggler 3.1
$995.00 per license
Digital Nation
703-642-2800
http://www.adjuggler.com/
aj-sales@dn.net
Solaris, BSDi, NT
Netscape, IIS, Apache, NCSA
no
yes
no
yes
yes
yes
yes
yes
no
yes
yes, but lame
AdManager 4.0
$1,000 per month and up
Accipiter, Inc.
919-872-7755
http://www.accipiter.com/
sales@accipiter.com
Solaris, NT
Netscape, IIS, Apache
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
Open Ad Stream
$8,000 and up
RealMedia
215-654-8376
http://www.realmedia.com/software/indexs.html
rmsales@realmedia.com
Solaris, SGI Irix, IBM AIX, P Unix, BSDi, Free BSD, Linux, DEC Alpha Unix, Windows NT
Netscape, IIS, Apache, NCSA
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
no
yes
Dynamo Ad Station 3.0
$35,000
Art Technology Group
617-859-1212
http://www.atg.com/products/dcs/ad_station.html
sales@atg.com
Solaris 2.5, 2.6;Windows NT 4.0
Netscape Enterprise Server 2.0, 3.0, 3.5.1;Netscape FastTrack Server 2.0.1;Microsoft IIS 3.0, 4.0;Apache Server 1.2.6, 1.3
yes
yes
yes
yes
yes
sort-of
yes
yes
yes
yes
no
yes
Central Ad PRO 3.0J
$159
Central Ad Software, Inc.
not available
http://www.CentralAd.com/home.htm
support@centralAd.com
NT/95 and UNIX
"Just about any." C code can be locally compiled.
no
yes
"Yes -- but not as easily as GIFs and JPEGS."
yes
yes
sort-of
yes
yes
no
yes
no
some
AdServer 3.1
$40,000 and up
NetGravity
650-655-4777
http://www.netgravity.com/products/
info@netgravity.com
Solaris;Windows NT;SGI Irix;DEC Alpha UNIX
Netscape Enterprise Server;Microsoft IIS;Apache available with NetGravity consulting
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
no
yes
Radiation AMS Ad Management System 2.1
$999
GlobalMedia Design
407-657-8990
http://www.radiation.com/ams/
orders@radiation.com
NT/95 and UNIX
Any POSIX Compliant Unix platform compatible with BSD Unix. (Tested platforms include BSDi, IRIX, SunOS, Solaris and Linux) --or-- Windows NT/95 with a perl-friendly webserver.
no
yes
yes
yes
yes
sort-of
yes
no
yes
no
Adfinity
CPM-based. $0.75 - $2.25 per thousand impressions served.
Intelligent Interactions Corporation
703-706-9500
http://www.adfinity.com/
sales@ipe.com
Sun Solaris 2.5, IRIX 5.3 and higher, NT 4.0,LINUX 2.0
Any CGI compliant Web Server (ie: Netscape, Apache)
